Friends, consumers, Apple users – lend me your screens!
We come together today not to praise the iPhone, but to improve it.
For too long we have accepted the defaults and limitations imposed upon us by Cupertino.
No more! The time has come to take back control and transform our iPhones into the efficient, customized tools we know they can be.
What is ithat.org?
We are a grassroots movement dedicated to helping you optimize your iPhone experience.
We believe your device should work for you, not the other way around.
We envision a world where every iPhone is tuned to its owner’s unique needs and preferences.
A world where apps are organized just so, notifications are informative but not intrusive, and battery life is preserved for what’s most important.
A world where Siri becomes an assistant you can actually rely on, where photos are automatically curated and backed up, where every setting and toggle is adjusted for maximum efficiency.
This is the world ithat.org wishes to create.
How do we accomplish this?
By providing the tips, tricks, tools and community support iPhone users need to take their devices from messy to streamlined.
We go beyond the manual to uncover hidden features and customize them for you.
We conduct original research and experimentation so you don’t have to.
We report back on the latest apps and iOS updates, separating the useful from the useless.
We offer friendly tech support to help you implement changes, no matter your level of expertise.
We advocate for positive change by providing Apple with constructive feedback from the user perspective.
Everything we do is driven by our “tidy philosophy” – the belief that your iPhone should only show you what you need and hide away unnecessary clutter.
Why search through pages of apps when you can curate a simple, labeled folder system?
Why scroll through thousands of photos when they could be automatically sorted and archived?
Why put up with constant distracting notifications when you can designate priority modes and quiet times?
Tidying up your digital life is just as important as tidying your closet or kitchen.
With ithat’s help, you can Marie Kondo your iPhone.
But technology alone is not the answer.
Achieving “tidy iPhone nirvana” also requires examining your own habits and needs.
That’s why we provide friendly coaching on digital mindfulness, focused use, proper work/life balance, and overcoming app addiction.
The goal is not just a tidy iPhone but a fulfilling life enabled by technology.
Will this journey be easy? Absolutely not.
The forces of clutter are heavily invested in keeping you distracted and overwhelmed.
Apple and app developers deploy tricks like notification badges, infinite scroll, and autoplay to hijack your attention.
Unplugging from these manipulations will take effort. But we promise the reward is worth it!
Every tidying task completed brings you one step closer to iPhone peace.
Join us, and gain back control of how you spend your time and energy.
– The ithat team
